Square in the Air strengthens its strategic vision with key new hires

Square in the Air, a leading marketing and public relations supplier for the iGaming industry, has appointed Mark Armitage to head its newly created performance marketing department. Armitage brings more than 16 years of industry experience to his new role, where he held significant positions at companies such as Kindred Group and William Hill.

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Armitage’s extensive career includes roles for well-known operators such as Rank, Paddy Power, Kindred Group, and William Hill, where he performed various competencies in affiliate marketing, performance marketing, and digital media. More than a decade and a half of relevant experience in various industries has provided him with a unique perspective, perfectly matching Air’s current goal of Square in the Air.

Armitage began consulting for Square in the Air in May last year before formally joining the team in March. Armitage, excited to embark on the next phase of his professional journey, noted that his history with the company allowed him to observe the quality and expertise of the service, which motivates the Air team to decide to join Square.

Armitage’s new role will leverage his extensive experience while overseeing Square’s development in Ayr’s performance marketing division. He will focus on helping customers achieve their marketing goals through affiliate management, bidable media, and mobile acquisitions to leverage innovative technologies to deliver outstanding results.

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