Betway, a global online betting and game brand, today announced a deal to become the official global betting partner for Arsenal’s men’s team, an English Premier League club.
The multi-year deal is the latest addition to the Super Group-owned football portfolio, along with a deal in the English Premier League with West Ham as its main partner and Brighton as its official global partner and a deal with clubs in La Liga and Bundesliga. 파칭코
The new partnership will enhance the supporter experience by creating and delivering global activities and proprietary content on all social media platforms.
Betway’s branding will appear on billboards at the 60,000-capacity Emirates Stadium in all domestic matches of the Premier League, FA Cup and Carabao Cup, making it visible to Arsenal supporters around the world.
Betway will also conduct in-depth code of conduct and responsibility game training, which will provide all players and employees of the club with training on gambling-related harm and available tools and support. This is in conjunction with what Arsenal are doing to support players in this field with the FA and PFA.
Betway Group CEO Anthony Werkman said:
“Building the most exciting and enviable global sports sponsorship portfolio in any industry, I’m really excited to announce our new partnership as the official global betting partner for Arsenal, a British Premier League team.
“We are excited to work together to provide great content and experience for Arsenal’s huge global supporter base. Betway will also work with the club to ensure that the partnership follows industry marketing protocols and important responsible gambling practices.
“We have an office in North London and a strong connection, so it would be nice to see the Betway brand around Emirates Stadium.
“We look forward to supporting them to travel at home and in Europe this season and beyond.”
Juliet Slot, Chief Commercial Officer at Arsenal, said:
“We are excited to announce Betway as our official global betting partner. It’s the latest of many global brands to join the partner family in recent weeks, a further indication of its commercial strength as a club. We are excited to work with Betway to provide more experience to our supporters around the world and to promote the importance of responsible gambling.”