888 and Sports Illustrated, OpenBet picks to power new retail sportsbooks

OpenBet, a content, platform and service provider in the sports betting industry and part of the global Endeavour network, partnered with 888 to facilitate the launch of Sports Illustrated Sportsbook’s first retail sportsbook.

Sports Illustrated partnered with 888 in 2021 through its parent company Authentic Brands Group to develop a world-class sportsbook. 파칭코

Following the success of digital sportsbooks branded as one of the world’s most iconic media brands, OpenBet has chosen a partner to support its journey into retail.

Located within the Michigan Island Resort & Casino, the operator suite offers world-leading retail solutions, including OpenBet’s state-of-the-art betting counters and self-service kiosks. Through OpenBet’s comprehensive trading system, customers are offered a range of betting options, including seamlessly integrated same gameplay, in-game betting, teasers, gifts and player props.

Deb Krupinski, Openbet’s U.S. vice president, said, “We are excited to partner with 888 and Sports Illustrated Sportsbook to drive our first-ever retail launch.” “Customers at Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.

“Delivering this groundbreaking retail platform for these iconic brands is an important milestone for OpenBet and highlights our commitment to ensuring our partners have state-of-the-art technology and unmatched content. We are excited about the future and are eager for the success this launch will bring.”

This collaboration further solidifies OpenBet’s position as a trusted sports betting provider for operators across the United States.

Howard Mitman, U.S. President of 888 Holdings, said, “The partnership between Sports Illustrated Sportsbook and OpenBet, which marks this launch, paints a promising future for Michigan’s retail betting environment.” “As we stand at the forefront of this exciting new chapter, our collective vision and expertise will redefine the customer experience.”

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